Foundational Principles

Foundational Principles

1. Strategic Regulatory Alignment: Our framework of methodologies and activities align with European regulations like the Green Claims Directive, CSRD, and EU PEF.

2. Holistic Impact Assessment and Multi-dimensional Impact Communication: Our methodology will encompass not only environmental factors but also socio-economic and health considerations, as well as animal welfare. Additionally, we will develop impact assessment and communication methods that reflect diverse consumer concerns and facilitate informed choices.

3. Incentivizing Transition to Primary Data: Our methodology will promote the collection of increasingly detailed supplier data over time, with a focus on transitioning towards primary data.

4. Consumer Engagement Focus: Our methodology aims to empower grocery retail and food service industries not only to communicate the impact of individual products but also to assist consumers in comprehending the impact of their choices, actively supporting them on their journey towards a healthier and more sustainable diet.

5. Cradle-to-Grave Assessment: Our approach aims to encompass the entire product lifecycle, ensuring a comprehensive understanding of its impact.

6. Comparability Across Categories: Our goal is to establish a methodology that facilitates clear comparability, both within and across product categories.

7. Transparent, Reviewable Methodology: We ensure that our methodology is open and accessible to all interested parties.

8. Iterative Improvement Process: We commit to consistently enhancing and updating our methodology to align with emerging developments, evolving laws, and ongoing insights and technologies.

9. Inclusive Collaboration: We emphasize pre-competitive collaboration for a market-proof and compliant methodology.

10. Science-Based: Our activities, policies and commitments will be informed by credible, peer-reviewed scientific findings. We will establish an independent scientific advisory board to guide our strategic directions, aligning our initiatives with the latest scientific insights for environmental preservation, social equity, and economic viability.

11. Independence: To uphold our mission with integrity and credibility, we will operate as an independent entity. It will maintain autonomy from political, corporate, and other external influences that could compromise our objectives. We will ensure transparency in our operations, funding sources, and decision-making processes.